Do men or women buy more online? A recent report from Content Square, a developer of web and mobile optimization solutions, conducted a survey that studies and explores the behavioral differences between men and women. The report says that women tend to be picture oriented, where men are detail oriented. Women are also more likely to display pictures than men, who are more interested in viewing and reading product descriptions and details. Here are some interesting facts from the report’s findings:
1) Women interact more and faster with e-commerce sites than men.
2) Women click 30% more on websites than men do.
3) Women view 12% more pages than men.
4) They purchased 7% faster than men.
The research clearly shows that women do more business online than men.