BOO! Did you know that Halloween is the fourth most popular holiday that gets Americans to open up their wallet? According to Alliance Data Retail Services (ADRS), Christmas is first, Thanksgiving is second, and Easter is third. Here are some fun financial facts about this scary holiday:
- About 160 million consumers will participate in Halloween activities (NRF)
- 18.1% will make a costume instead of buying one according the National Retail Federation (NRF)
- 25% of people say that the state of the economy is impacting their Halloween spending plans (NRF)
- $90 is the average amount the celebrating consumer expects to spend on decorations, costumes, candy, and activities (NRF)
- $3.2 billion is the expected total spending on costumes, from the 43% of people who plan to dress up (NRF)
- 69% of people will shop for costumes, spending an average of $66 – According to the NRF
- The average amount spent on candy is around $40 according to Alliance Data Retail Services
- Pet owners expect to spend $330 million on pet costumes (NRF)
- The total amount expected to be spent on life-size skeletons, fake cobwebs, mantel pieces, and other festive decorations is $1.96 billion (NRF)
- 70% of consumers will purchase candy/treats after Halloween is over (ADRS)
The NRF reports that Americans are expected to spend $9.0 billion on Halloween goodies in 2018. They go on to say that 16% will use pop culture for costume ideas. 33 million people will visit a haunted house. 54 million Americans will party on Halloween. Even Scrooge shows up for Halloween, as 8% of Americans won’t hand out candy to trick-or-treaters. Boo to you!
As reported by CNN, the top children’s costumes for 2017 were Princess, Star Wars Character, Batman, Action/Superhero, Witch, and Spiderman. The top adult costumes for 2017 were Witch, Vampire, Zombie, Avengers Character, and Pirate. The top pet costumes for 2017 were Pumpkin, Hot dog, Cat, Devil, and Bumble Bee.